What this is (and what it isn't)
This is not marketing software.
It's not a CRM.
It's not an MOT reminder product.
Amber Butler exists for one reason only:
to remember future work you've already discussed with the customer, follow up at the right time, and then stop automatically.
The design philosophy is restraint, clarity, and zero admin.
If you're looking for flexibility, customisation, or advanced features, this is not the right tool.
Amber Butler does one thing well:
it remembers amber work, follows it up at the right time, and then stops — automatically.
While standing in the workshop, tap the vehicle registration, select the issue type (brakes, tyres, suspension), and choose a timeframe:
That's it.
No notes. No optional fields. No admin.
Amber Butler sends a text message to the customer when the work becomes due.
If there's no reply:
Then it stops.
No chasing.
No awkward follow-ups.
No diary notes.
If the customer replies YES, you're notified.
If they ask a question, you're notified.
If they reply NO or STOP, the item closes cleanly and you're informed.
If there's no response, the system handles everything silently in the background.
After the final message, if there's no reply, the amber item is closed as:
"No response — responsibility discharged."
You've done your duty.
The customer has been reminded.
The system stops.
Your team already knows which customers need follow-ups. The work is identified, the customer has been told, and they've shown interest.
But between workshop schedules, customer calls, and the daily admin, follow-ups get deprioritized—not from neglect, but from sheer workload.
When follow-ups slip, it costs more than revenue. Customers feel forgotten, trust erodes, and they book elsewhere next time.
The gap between identified work and booked work is a systems problem, not a people problem.
✕ Not a CRM replacement
Amber Butler is completely standalone. No integration needed, no data migration required.
✕ Not marketing software
We're recovering work already identified and discussed with customers who showed interest.
✕ Not another dashboard
Your team doesn't log into a new platform. Amber Butler sends SMS and tracks responses. That's it.
✓ A standalone follow-up tool
Amber Butler runs independently to automate SMS follow-ups and track customer responses.
✓ Duty-of-care compliance
Every follow-up is logged and timestamped. Complete audit trail proving you've done your duty.
✓ Revenue recovery, zero effort
Once set up, it runs automatically. No manual reminders, no missed follow-ups, no guilt.
What amber work is really worth
20-30
amber items identified per month
£60-£120
average amber item value
£1,200-£3,600
potential work value per month
£300-£900 per month
quietly left unconverted when follow-ups get forgotten.
This is not a performance issue. It is a follow-up problem.
Amber Butler fixes it automatically.
"We were already spotting the work, we just weren't chasing it properly. This does that bit for us without the hassle."
Jez - One Stop Mobile Tyres
"Took about five minutes to understand. We set it up and it just gets on with it in the background."
Azeez - F1 Auto Repairs
"Customers appreciate the reminder. Feels more like looking after them than selling to them."
Bill - Norton Motors
"We've definitely had jobs come back that would've been forgotten otherwise."
Charlene - Fox Glove Cars
"It's simple, which is why we use it. No messing about, no extra admin."
Maniz - Shore Lane
"We didn't want another system to manage. This isn't that. It just does one job properly."
Aidy - Ranemore Service Centre
No payment required upfront
£47/month (includes 1 bay)
Additional bays £9.97 each
🔥 Limited offer for the next 100 garages
Price increases to £147/month + £12.50 per bay after that
| Bays | Now | Future | You Save |
|---|---|---|---|
| 1 bay | £47 | £147 | £100/mo |
| 3 bays | £66.94 | £172 | £105/mo |
| 5 bays | £86.88 | £197 | £110/mo |
| 10 bays | £136.73 | £259.50 | £122/mo |
© 2026 Amber Butler. Built for independent garages.
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