Amber Closer

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Turn amber work into booked work on autopilot.

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Amber Closer helps main dealers convert the advisory work already identified in the workshop, but never booked.

Amber advisories are not missed opportunities.
They are known, priced, customer-approved-in-principle work.

Yet even in well run dealerships, a portion of amber work quietly expires because follow up is manual, inconsistent, or simply never happens.

The result is lost revenue per ramp, per year.

Amber Closer exists to recover that value automatically, without adding admin, pressure, or process change for your service team.

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What this is (and what it isn't)

Amber Closer is not marketing software.
It is not a CRM.
It is not a service reminder or retention platform.

Amber Closer exists for one reason only:

To remember amber advisory work already discussed with the customer, follow up at the right time, and then stop automatically.

No campaigns.
No dashboards to manage.
No chasing from advisors.

The design philosophy is restraint, clarity, and zero operational friction.

If you are looking for flexibility, configuration, or advanced sales tooling, this is not the right system.

Amber Closer does one thing well.
And for main dealers, that one thing is worth significant money.

What amber work is really costing

Even conservative workshop numbers show how quickly amber advisories add up.

Per ramp, per year:

  • • Around 880 retail vehicles
  • • 400 to 500 amber advisories identified
  • • £150 to £220 average advisory value

That is £60,000 to £120,000 of amber work identified per ramp, per year.

If just 15 to 20 percent of that work is never followed up or never booked, that equates to:

£10,000 to £25,000 per ramp, per year quietly left unconverted.

This is not a performance issue.
It is a follow up problem.

Amber Closer fixes it automatically.

How it works

1. Capture amber work in seconds

While still in the workshop or during the VHC:

  • • Tap the vehicle registration
  • • Select the advisory type such as brakes, tyres, suspension
  • • Choose a timeframe
  • - 1 to 2 months
  • - Around 3 months
  • - Before next MOT

That's it.

No notes. No free text. No optional fields. No additional admin.

2. Automatic follow up at the right time

When the advisory becomes due, Amber Closer sends a compliant SMS to the customer.

If there is no reply:

  • • a reminder is sent 7 days later
  • • a final safety check in is sent 14 days after that

Then the system stops.

No chasing. No awkward calls. No service advisor involvement.

3. Your team only sees intent

  • • Customer replies YES and you are notified
  • • Customer asks a question and you are notified
  • • Customer replies NO or STOP and the advisory closes cleanly

If there is no response, Amber Closer handles everything silently in the background.

Your advisors are only involved when there is genuine buying intent.

4. Responsibility discharged automatically

After the final message, if there is no reply, the advisory is closed as:

No response. Responsibility discharged.

The customer has been reminded.
The advisory has been followed up.
The system stops.

Clear audit trail. Clear duty of care. Zero further effort.

Pricing

£97 per month for the first 100 sites

Rising to £249 per month thereafter

£12.50 per ramp

No contracts.

No setup fees.

30 day free trial
No payment required upfront.

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