Privacy Policy

Last updated: January 2026

Amber Butler is committed to protecting privacy and handling personal data responsibly, transparently, and in line with UK data protection law.

This Privacy Policy explains how personal data is processed when using the Amber Butler service and when visiting our website.

Who we are

Amber Butler is operated by Booking Butler Ltd.

  • Company number: 16391467
  • Registered in England and Wales
  • Registered office: 2 Greaves Fold, Holywell Green, Halifax, HX4 9DY
  • Contact email: [email protected]

Who this policy applies to

This Privacy Policy applies to:

  • Garages and businesses using Amber Butler
  • Visitors to the amberbutler.co.uk website
  • Vehicle customers whose personal data is processed by Amber Butler on behalf of a garage

Amber Butler is a business to business service and is not marketed directly to consumers.

Roles and responsibilities

When Amber Butler is used by a garage:

  • The garage is the data controller
  • Booking Butler Ltd is the data processor

Amber Butler processes personal data only on the documented instructions of the garage and solely for service related purposes.

What personal data we process

Amber Butler processes limited and relevant personal data only. This may include:

  • Customer first name
  • Mobile phone number
  • Vehicle registration number
  • Advisory category such as tyres, brakes, battery, or suspension
  • Service and advisory timing information

Amber Butler does not collect or process:

  • Payment card details
  • Dates of birth
  • Home addresses
  • Special category or sensitive personal data

How personal data is used

Personal data processed by Amber Butler is used only to:

  • Send service related SMS notifications regarding vehicle advisories
  • Follow up on advisory work already discussed with the customer
  • Record customer responses such as YES, NO, or STOP
  • Support documented follow up and discharge of duty of care

Amber Butler does not use personal data for marketing, promotions, or advertising.

SMS communications

Messages sent via Amber Butler are service related notifications and are not marketing communications.

SMS messages are:

  • Triggered by advisory timing, not campaigns
  • Limited to a fixed and finite sequence
  • Automatically stopped once the sequence is complete

All SMS messages include a clear opt out option by replying STOP.

SMS messages may be sent from a shared service number operated by Amber Butler. This number is used solely as a technical delivery mechanism for sending service related notifications on behalf of individual garages.

The use of a shared service number does not change the garage's role as data controller.

Lawful basis for processing

Personal data is processed under the lawful bases of:

  • Performance of a contract
  • Legitimate interests relating to vehicle safety, maintenance, and service follow up

Where required, garages are responsible for ensuring appropriate customer consent has been obtained.

Data sharing

Personal data is:

  • Processed only on behalf of the garage
  • Not sold, rented, or shared for marketing purposes
  • Shared only with trusted service providers, such as SMS delivery and hosting providers, where necessary to deliver the service

All third party providers are required to meet appropriate data protection and security standards.

Data retention

Personal data is retained only for as long as necessary to provide the Amber Butler service or as instructed by the garage.

Data is deleted or anonymised when no longer required, or upon termination of the service, subject to legal and contractual obligations.

International data transfers

Personal data is processed primarily within the United Kingdom.

Where data is transferred outside the UK, appropriate safeguards are in place to ensure data is protected in accordance with applicable law.

Website enquiries

If you contact us via the website enquiry form or by email, we will process the information you provide solely to respond to your enquiry.

Website enquiry data is not used for marketing unless you explicitly request further contact.

Your rights

Under UK GDPR, individuals have rights including the right to:

  • Access their personal data
  • Request correction or deletion
  • Object to or restrict processing

Requests relating to vehicle service data should be directed to the relevant garage, as they are the data controller.

General privacy enquiries can be sent to [email protected].

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to the service or legal requirements.

The latest version will always be available on our website.