Terms and Conditions
Last updated: January 2026
These Terms and Conditions govern the use of the Amber Butler service and website. By accessing or using Amber Butler, you agree to be bound by these terms.
If you do not agree to these terms, you should not use the service.
1. About Amber Butler
Amber Butler is a business to business software service operated by Booking Butler Ltd, registered in England and Wales.
- Company number: 16391467
- Registered office: 2 Greaves Fold, Holywell Green, Halifax, HX4 9DY
- Contact email: [email protected]
Amber Butler provides a service that enables garages to follow up on vehicle advisory work already discussed with customers through service related SMS notifications.
2. Eligibility and use
Amber Butler is intended for use by businesses only.
By using the service, you confirm that you are authorised to act on behalf of the garage or organisation registering for the service.
You agree to use Amber Butler only for lawful, legitimate service related communications and in accordance with applicable data protection and communications laws.
3. Nature of the service
Amber Butler is not a marketing platform, CRM, or customer retention system.
The service is designed solely to:
- Record advisory work already discussed with customers
- Send time based service related SMS notifications
- Stop automatically after a defined message sequence
Amber Butler does not guarantee conversion rates, booking outcomes, or revenue increases. Results vary depending on garage processes and customer behaviour.
4. Customer communications
All messages sent using Amber Butler must relate to vehicle advisory work already identified and discussed with the customer.
The garage remains responsible for:
- Ensuring customer contact details are accurate
- Ensuring appropriate consent or lawful basis for service messaging
- The content and appropriateness of communications sent on its behalf
Amber Butler may use a shared service number as a technical delivery mechanism for sending SMS messages on behalf of garages.
5. Data protection
When using Amber Butler:
- The garage acts as the data controller
- Booking Butler Ltd acts as the data processor
Personal data is processed in accordance with the Privacy Policy and any applicable Data Processing Agreement.
Garages are responsible for complying with their own data protection obligations.
6. Fees and subscription
Amber Butler is provided on a subscription basis.
Pricing, billing frequency, and any trial periods are as displayed on the website at the time of purchase or agreement.
Unless stated otherwise:
- Fees are charged in advance
- Prices are exclusive of VAT where applicable
We reserve the right to change pricing with reasonable notice. Pricing changes will not affect the current billing period.
7. Cancellation and termination
Subscriptions can be cancelled at any time by the garage.
Cancellation will take effect at the end of the current billing period. No refunds are provided for partially used subscription periods.
We may suspend or terminate access to the service if:
- These Terms are breached
- The service is used unlawfully or inappropriately
- Required fees remain unpaid
Termination does not affect accrued rights or obligations.
8. Service availability and changes
We aim to provide a reliable service but do not guarantee uninterrupted availability.
Amber Butler may be updated, modified, or improved from time to time. We may also withdraw or suspend features where necessary for operational, legal, or security reasons.
9. Limitation of liability
Amber Butler is provided on an "as is" and "as available" basis.
To the maximum extent permitted by law:
- Booking Butler Ltd shall not be liable for indirect or consequential losses
- We are not liable for loss of revenue, bookings, or profits
- We are not responsible for customer decisions or vehicle outcomes
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded by law.
10. Indemnity
You agree to indemnify Booking Butler Ltd against any claims, losses, or damages arising from:
- Misuse of the service
- Unlawful communications
- Failure to comply with applicable laws or regulations
11. Intellectual property
All intellectual property rights in Amber Butler, including software, content, and branding, are owned by Booking Butler Ltd.
You may not copy, modify, distribute, or reverse engineer any part of the service without written permission.
12. Governing law
These Terms and Conditions are governed by the laws of England and Wales.
Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
13. Changes to these terms
We may update these Terms and Conditions from time to time.
The latest version will always be available on our website. Continued use of the service constitutes acceptance of any updated terms.
14. Contact
If you have any questions about these Terms and Conditions, please contact: